Table of Contents

Table of Contents

Section	Page
Introduction.........................................................................................	2
The Basics of Search Engine Optimization.............................................	4
Profiles of the Major Search Engines......................................................	5
Our Case Study...................................................................................	6
Selecting Your Keywords......................................................................	7
Creating Optimized Pages....................................................................	13
Avoiding Costly Errors..........................................................................	18
Building Links to Your Site....................................................................	22
Obtaining a #1 Ranking on Highly Competitive Keywords........................	25
A Real Life Case Study........................................................................	28
Submitting to the Search Engines.........................................................	31
Monitoring Your Rankings.....................................................................	31
Appendix A: Dispelling Common Myths.................................................	33
Appendix B: Search Engine Glossary....................................................	34
Appendix C: Mentioned Links and Resources.........................................	37
About the Author.................................................................................	55